Francesco Gaetano Pipicelli left Calabria, Italy, in and around 1906 to start a new life in America. Little did he realize that he was bringing my future with him, for he is the great-grandfather of my lovely wife, Lisa. We could think of no more fitting a title for our business than the proud name of this wonderful man.As a child growing up in the New Jersey/New York City area, I believe few things compared to ordering a pizza pie made with fresh, homemade dough and a rich sauce that you could really taste the tomatoes in! I have always dreamed of opening my own pizza shop, and now I’m living out that dream with my loving family in fantastic Ashland, Virginia – the “Center of the Universe,” as it’s affectionately known to the people who live here. If you have yet to experience Pepicelli’s for yourself, we invite you to drop by or give us a call and try our quality foods, made from the freshest and tastiest ingredients around. All of the food photos on this site are of products actually made in our shop. We don’t use stock photos! Pepicelli’s is proud to be part of the Ashland community. Pepicelli’s is also proud to say they actively support Hanover Humane Society and CJ’s Thumbs Up Foundation.